Whitebait-TV produces over 5 hrs of completed TV a week along with commercials and corporate video's. The company employs 50 fulltime staff and up to 70 contractors and has an annual turnover in excess of $8 million dollars.

Janine Morrell-Gunn trained with TVNZ as a producer and director during the 1980s. As an intern she learned how to make television by fulfilling a myriad of roles on iconic programmes such as: Fast Forward, Spot On and Beauty and the Beast. Her first show as producer was Life in the Fridge Exists (L.I.F.E.).

Her career within TVNZ moved quickly and she was appointed Executive Producer of TVNZ's Children's Unit - a position she held for seven years.

The Children's Unit was based in Christchurch and when it moved to Wellington's Avalon Studios, in 1998, Morrell-Gunn decided to stay in Christchurch and to start her own company, Whitebait Productions.

Whitebait's first commission was Bumble, a preschool series about a bee and his friends. The show was reversioned and sold to Japan and still plays today on TVNZ 6.

Whitebait Productions also produced: the Jessie.com series for WNTV, (which sold to Disney Australia, and English programmes for Japan); the interactive pop talent quest Wannabes for TV3; and the series Tuhono, a youth hiphop show for Maori Television.

For the past eight years Whitebait-TV has produced What Now, New Zealand's longest running and most successful children's programme. The show is 2hrs of live TV every Sunday over a 40 week season. In 2008 Animal Academy- an "infotaining family show for people that love animals" debuted on TVNZ7 with Sarah Ulmer as it's host. The show has since been sold to ABC Digital in Australia and Air NZ Inflight.

2009 was a big year for Morrell- Gunn; she launched "The Erin Simpson Show" a daily after school show for tweens, was awarded "Entrepreneur of Year" by Women In Film and TV and opened Whitebait-TV 's stunning new world class facility.

The spacious and client focussed complex is the first of its kind in New Zealand. It features two film and television studios including one of the largest in the country at 594m2. The control room is capable of broadcasting live to national and international networks. With chandelier lined corridors the production facility is fully equipped and also provides an extensive range of post production services including editing, audio post production and animation.

In production in 2011 are ; What Now, The Erin Simpson Show and Animal Academy.

In addition to her TV work Morrell-Gunn, launched two initiatives in response to the Christchurch Earthquakes. Her "Adopt A Christchurch Family" charity has raised and distributed over 800k to families in need. Additionally she was the driver behind the "White Lights of Hope" being installed in Cathedral Square- to lighten the dark heart of the city and boost morale. For this community work Morrell-Gunn has been recognized as a finalist in "Next Women of the Year".

Janine Morrell-Gunn lives on a 10acre lifestyle block with her husband Jason and their four children on the outskirts of Christchurch. She continues to contribute to top quality children's programming in New Zealand and internationally.