"Bumble" is a quality pre-school programme that utilises puppet characters, singalong music, colourful animation and video inserts of real children to tell stories with a message, encourage interactivity and present early learning concepts in a fun and enjoyable way.

Bumble is backed by educational research and using issues that are real and relevant to pre-schoolers.

Bumble aims to:

• Build children's self-esteem and confidence
• Promote an appreciation of other people's differences and values
• And show pleasure and fun in learning

Bumble is a warm-hearted and loveable magic bee. Every day, he invites all pre-school children to join him in the exciting world of Kiwifruit Valley where he and his friends, Peek, Boo and Fishy have fun playing together and learning new things. Bumble loves to play, sing, dance and have fun with his friends. He also likes learning new things and solving problems in fresh and inventive ways.

Peek's motto is "Act now, think later". He has loves popcorn, playing the guitar and inventing things.

Boo is a bossy-boots and a good organiser. She loves marshmallows, cooking and making things and plays the saxophone.

Fishy, Bumble's special friend and mentor is bi-lingual and offers a uniquely Maori perspective in the world of Kiwifruit Valley. He lives in a pond under a waterfall but can travel via a magic underground stream to a tank in Bumble's hive. Fishy has a deep warm voice and loves to sing and joke.

A special feature of Bumble is when he engages viewers at the beginning and end of the programme with a song, which welcomes children. Twice during each episode, Bumble recaps the action helping children to follow the day's events thus far. And Bumble's own favourite saying encapsulates the philosophy of the show:

"no matter where you go today, no matter what you do, I believe that you are special, you believe it too"